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MIKE COLLINS PUBLIC RELATIONScommunications solutions for modern organizations -
MORE THAN A DECADE OF EXPERIENCE PAIRED WITH MODERN SKILLSMike Collins and his associates have produced highly effective and powerful campaigns for corporations, nonprofits, citizens groups, political parties and candidates. -
SMART REMARKSMike Collins Public Relations works with our clients to produce speeches that move audiences. Our work strikes a balance between effective messaging and comfortable delivery.
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Digital Services
digital communication wherever your readers are.
Newsletters
comprehensive or bite-size — the perfect companion for your readers' morning coffee.
Advocacy
support for your mission whenever you need it.
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ServicesEventsWe’ve organized successful events from small news conferences to rallies – even national party conventions.
Our team pioneered the use of “radio rows” and “blogger’s rows” at major political events, handling everything from advance to logistics and execution.
Our radio rows ensure coast-to-coast, market-by-market radio coverage with minimal investment – and that maximizes the time of surrogates and spokespersons.
Internal CommunicationsIn today’s fast-paced, highly fragmented media environment, nothing is more important than message discipline – ensuring that all your allies and coalition members are “on message.” We specialize in producing crisp, readable internal communications vehicles for your surrogates and supporters on a daily, weekly and as-needed basis.WebsitesToday's digital-first environment demands user-friendly websites for long-term use and short campaigns alike. Theresa Woods has designed websites for businesses, non-profits, and political campaigns, and works with clients and content strategists to ensure your website is as attractive as it is easy to use across all devices. -
ServicesRapid Response/Truth SquadsUnlike a lot of communications firms, we have a solid understanding of the demands of the news media, the intricacies of policy and the sensitivities of politics.
We spearheaded the Congressional Republicans’ “Truth Squad” operations for Medicare reform.
That’s why we’ve been chosen to guide rapid response and “truth squad” operations in connection with local ballot initiatives, Congressional votes, Presidential debates and contests for Governors’ mansions and seats in both houses of Congress.Cohesive Multi-Platform CommunicationsWe enjoy the challenge of telling our clients’ stories to multiple audiences – allies, donors, the media, opinion leaders, persuadables and grass roots supporters – across multiple communications platforms.
We were the first to establish a nationwide online presence for GOP candidates (“RepNet,” on behalf of the National Republican Congressional Committee, in 1993), and pioneered many of today’s most successful approaches to communications outreach to talk radio and in specialty media.Media Training & CoachingA former trial lawyer and national spokesperson for the Republican party, Mike Collins has appeared on every major broadcast and cable television network and been quoted by every major newspaper and wire service in the United States. He has coached newsmakers and spokespersons in 39 states and on four continents, advising elected officials, candidates, authors, sports celebrities and University presidents on how to become comfortable before cameras, microphones and live audiences. -
ServicesReputation Management & Crisis CommunicationUnlike a lot of communications firms, we have a solid understanding of the demands of the news media, the intricacies of policy and the sensitivities of politics.
We spearheaded the Congressional Republicans’ “Truth Squad” operations for Medicare reform.
That’s why we’ve been chosen to guide rapid response and “truth squad” operations in connection with local ballot initiatives, Congressional votes, Presidential debates and contests for Governors’ mansions and seats in both houses of Congress.Strategic Planning & Tactical CommunicationWe work with you to plan every step of your communications campaign, from SWOT analysis and identification of key stakeholders to supervising the smallest details of your messaging and delivery. We set precise benchmarks to measure our progress and pride ourselves on tactical execution that is on schedule – and on budget.Writing & Editorial ServicesWe produce crisp, well-written copy that gets attention and moves numbers: opinion-editorials, blogs, backgrounders, news releases, newsletters, speeches and talking points – and we have a 100 percent track record on op-ed placements.
Our work appears regularly in the pages of The New York Times, The Wall Street Journal, The Washington Post, The Chicago Tribune, The Los Angeles Times and virtually every major newspaper and major website in the United States.
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The Everglades FoundationFor more than four years, we have been privileged to work with the Everglades Foundation to help build awareness of the need to move forward with the historic Comprehensive Everglades Restoration Plan that was enacted with broad bipartisan support during the Clinton administration. Together, we helped the Foundation secure passage of Senate Bill 10, to expedite construction of the 10,100-acre, 23-foot-deep Everglades Reservoir that will store up to 78.2 billion gallons of excess water so it can replenish the Everglades and Florida Bay. We are now working to obtain federal funding.
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FlyersRights.orgUsing an aggressive approach that included both social and traditional earned media, we worked with the nation’s largest airline passenger consumer organization to draw attention to passengers being stranded for 5, 6 or even 8 hours at a time onboard aircraft awaiting takeoff.
Together, we made a compelling case for a tough new U.S. Department of Transportation rule that now requires domestic airlines to give passengers the right to disembark when their plane is held on the tarmac for longer than three hours – or face fines of $27,500 per passenger if they fail to do so. -
Federal Prison IndustriesCreated by President Franklin D. Roosevelt in 1934, Federal Prison Industries (also known by its trade name, “Unicor”) has been one of America’s most effective tools to reduce crime by teaching inmates usable job skills. Repeated studies, some covering decades of data, show that the program reduces prison violence and recidivism.
When some Congressional Republicans took aim at the program in 2003, Unicor’s vendors turned to Mike Collins as a former prosecutor and criminal defense lawyer to help frame their case.
We worked with the vendors’ lobbying team to identify persuadable Republicans on the House Judiciary Committee, developing a series of hard-hitting op-eds, ads and backgrounders that changed the conversation and convinced Congress to maintain the program.
SMART REMARKS.
From corporate boardrooms to major universities and national political campaigns, we produce words that move audiences.
We work closely with you to produce speeches and media messages that you will be comfortable with — and that get your message across.
Our satisfied clients include top executives at some of America’s leading corporations and trade associations, non-profit leaders, elected officials and university presidents.
NEWSLETTERS THAT PEOPLE READ.
Who Reads Our Newsletters?
- Trade Associations
- Non-Profits
- Grassroots Movements
- Labor Organizations
- Public Relations Firms
Why your readers will love our products:
- Hand-curated – Computer-generated news summaries and newsletters often miss the news stories that are most important to your readers – while wasting their time on irrelevant content. We assign a specialist who takes the time to learn your organization’s concerns and your readers’ interests and who personally hand-selects the items your readers will care about most.
- Deadlines are Critical – Your readers need to know that, at a set time, they will receive your news summary. We work with you to set a schedule, and we meet 100% of our deadlines – Guaranteed,
- Quick-read - Your readers are busy people. Our newsletters are designed to be read in less than 5 minutes.
- Visually appealing - Our newsletters are easy on the eye – no matter what devices your readers use.
- Constant, Two-Way Communication – We communicate with you constantly to ensure that you and your readers are pleased with our products. We monitor how often they open the newsletter and which articles interest them the most. That way, your newsletter is always relevant to your needs – and theirs.
CASE STUDY: DAILY NEWSLETTER & WEBSITE
For its audience of corporate executives and leaders of labor organizations in the energy industry, Mike Collins Public Relations developed The Distillation, a daily collection of curated news focusing on developments at the state level.
By the numbers
By hand-curating The Distillation on a daily basis, we provide unparalleled values to our client's readers, keeping them engaged and updated on the news that matters to them. Our search terms and goals are adjusted as the needs of Energy4US change and evolve so we deliver relevant and timely information to our readers every day over their morning coffee.
NEWSLETTERS THAT GET READ
Who Reads Our Newsletters?
- Trade Associations
- Non-Profits
- Grassroots Movements
- Labor Organizations
- Public Relations Firms
Why your readers will love our products:
- Hand-curated – Computer-generated news summaries and newsletters often miss the news stories that are most important to your readers – while wasting their time on irrelevant content. We assign a specialist who takes the time to learn your organization’s concerns and your readers’ interests and who personally hand-selects the items your readers will care about most.
- Deadlines are Critical – Your readers need to know that, at a set time, they will receive your news summary. We work with you to set a schedule, and we meet 100% of our deadlines – Guaranteed,
- Quick-read - Your readers are busy people. Our newsletters are designed to be read in less than 5 minutes.
- Visually appealing - Our newsletters are easy on the eye – no matter what devices your readers use.
- Constant, Two-Way Communication – We communicate with you constantly to ensure that you and your readers are pleased with our products. We monitor how often they open the newsletter and which articles interest them the most. That way, your newsletter is always relevant to your needs – and theirs.
CASE STUDY: DAILY NEWSLETTER & WEBSITE
For its audience of corporate executives and leaders of labor organizations in the energy industry, Mike Collins Public Relations developed The Distillation, a daily collection of curated news focusing on developments at the state level.
THE DISTILLATION: BY THE NUMBERS
By hand-curating The Distillation on a daily basis, we provide unparalleled values to our client's readers, keeping them engaged and updated on the news that matters to them. Our search terms and goals are adjusted as the needs of Energy4US change and evolve so we deliver relevant and timely information to our readers every day over their morning coffee.
About Us
Mike Collins
Since founding MCPR more than 15 years ago, Mike Collins has delivered full-service public relations, writing and grassroots mobilization services to leading corporations, non-profits, universities and individuals.
A former print and radio reporter, county prosecutor and successful trial lawyer, he was a Congressional aide and political operative who served as national spokesperson for the Republican Party and communications director for the House Energy and Commerce Committee during one of the most productive periods in its history.
As Deputy Communications Director of the National Republican Congressional Committee during the historic 1994 election cycle, he helped develop and execute the messaging strategies that helped the GOP take control of the U.S. House of Representatives for the first time in more than four decades.
In Congress, he developed the message strategies that helped Chairman Thomas J. Bliley steer bipartisan legislation that transformed telecommunications, pharmaceuticals, Medicare and Medicaid. Most recently, he served as head writer for the 2012 Republican National Convention Committee on Arrangements.
He's lectured on communications strategy, marketing and campaign tactics in 39 states and four continents. For two years, he served on the adjunct faculty of the Zimmerman School of Advertising and Communications at the University of South Florida.
His work has appeared in virtually every major newspaper and online service in the United States.
Roseann Wentworth
Roseann Wentworth is a high-performing communications professional with 18 years’ experience in progressively more responsible leadership roles where she developed end-to-end integrated communications, public and investor relations initiatives including written and spoken materials for corporate executives.
Now an independent communications consultant, she most recently served as Director of Communications at Rayonier, a $4.5B public timber REIT, leading communications post spin-off. Prior to that, Roseann served as Communications & Marketing Director at eMason, an Inc. 500-technology company. She has also held senior marketing positions, including Vice President of Regional & Branch Expansion Marketing, at Regions Financial Corporation, a top-10 U.S. bank, and at St. Joe Company, developing key integrated marcomm strategies and investor relations programs, instrumental in brand building and company growth. Roseann also developed and managed key communications strategies and programs for clients and brands such as Whitewave Foods, Charles Schwab, Winn-Dixie and CSX.
Theresa Woods
Theresa Woods earned both her Bachelor of Arts degree in English Literature (2011) and her Master of Arts degree in Mass Communications (2014) at the University of South Florida.
She has served on the adjunct faculties of USF's Zimmerman School of Mass Communications and the University of Tampa Department of Communications, where she has taught public relations, advertising, and organizational communication. She served as a visiting assistant professor for the 2017-2018 academic year. She has also taught literature courses at the USF Judy Genshaft Honors College.
She has successfully developed and executed campaigns for a wide range of clients, including high-profile political campaigns, large corporations, and small businesses.
Sam Stratman
Sam Stratman brings more than 25 years’ experience in communications and policy development, including service as communications director to both the House Judiciary and Foreign Affairs Committees and as Press Secretary to former U.S. Representative Henry Hyde (R-IL).
He served Rep. Hyde in his role as Chair of the 1996 Republican National Convention Platform Committee and was communications liaison to the Platform Committee at the 2012 Convention.
Sam has extensive experience managing high-profile issues and policy debates. A former journalist and communications specialist with a national reach, he has a keen sense for identifying newsworthy stories and helping clients maximize public attention on issues vital to their success.
Now based in Wilmington, Ohio, he enjoys established relationships with national and international media and is highly effective at identifying and managing risk. He serves on the adjunct faculty at Wilmington College and taught for three years at the Foreign Service Institute in Arlington, Virginia.
About Us
Mike Collins
Since founding MCPR more than 15 years ago, Mike Collins has delivered full-service public relations, writing and grassroots mobilization services to leading corporations, non-profits, universities and individuals.
A former print and radio reporter, county prosecutor and successful trial lawyer, he was a Congressional aide and political operative who served as national spokesperson for the Republican Party and communications director for the House Energy and Commerce Committee during one of the most productive periods in its history.
As Deputy Communications Director of the National Republican Congressional Committee during the historic 1994 election cycle, he helped develop and execute the messaging strategies that helped the GOP take control of the U.S. House of Representatives for the first time in more than four decades.
In Congress, he developed the message strategies that helped Chairman Thomas J. Bliley steer bipartisan legislation that transformed telecommunications, pharmaceuticals, Medicare and Medicaid. Most recently, he served as head writer for the 2012 Republican National Convention Committee on Arrangements.
He's lectured on communications strategy, marketing and campaign tactics in 39 states and four continents. For two years, he served on the adjunct faculty of the Zimmerman School of Advertising and Communications at the University of South Florida.
His work has appeared in virtually every major newspaper and online service in the United States.
Roseann Wentworth
Roseann Wentworth is a high-performing communications professional with 18 years’ experience in pro-gressively more responsible leadership roles where she developed end-to-end inte-grated communications, public and investor relations initiatives including written and spoken materials for corporate executives.
Now an independent communications consultant, she most recently served as Director of Communications at Rayonier, a $4.5B public timber REIT, leading communications post spin-off. Prior to that, Roseann served as Communications & Marketing Director at eMason, an Inc. 500-technology company. She has also held senior marketing posi-tions, including Vice President of Regional & Branch Expansion Marketing, at Regions Financial Corporation, a top-10 U.S. bank, and at St. Joe Company, developing key integrated marcomm strategies and investor relations programs, instrumental in brand building and company growth. Roseann also developed and managed key communi-cations strategies and programs for clients and brands such as Whitewave Foods, Charles Schwab, Winn-Dixie and CSX.
Theresa Woods
Theresa Woods earned both her Bachelor of Arts degree in English Literature (2011) and her Master of Arts degree in Mass Communications (2014) at the University of South Florida.
She has served on the adjunct faculties of USF's Zimmerman School of Mass Communications and the University of Tampa Department of Communications, where she has taught public relations, advertising, and organizational communication. She served as a visiting assistant professor for the 2017-2018 academic year.
In addition to teaching communications courses, Woods also developed the curriculum and taught a course on young adult literature in the USF Honors College in 2019.
She has successfully developed and executed campaigns for a wide range of clients, including high-profile political campaigns, large corporations, and small businesses.
Sam Stratman
Sam Stratman brings more than 25 years’ experience in communications and policy development, including service as communications director to both the House Judiciary and Foreign Affairs Committees and as Press Secretary to former U.S. Representative Henry Hyde (R-IL).
He served Rep. Hyde in his role as Chair of the 1996 Republican National Convention Platform Committee and was communications liaison to the Platform Committee at the 2012 Convention.
Sam has extensive experience managing high-profile issues and policy debates. A former journalist and communications specialist with a national reach, he has a keen sense for identifying newsworthy stories and helping clients maximize public attention on issues vital to their success.
Now based in Wilmington, Ohio, he enjoys established relationships with national and international media and is highly effective at identifying and managing risk. He serves on the adjunct faculty at Wilmington College and taught for three years at the Foreign Service Institute in Arlington, Virginia.
Contact
SERVICES
EVENTS. We’ve organized successful events from small news conferences to rallies – even national party conventions.
Our team pioneered the use of “radio rows” and “blogger’s rows” at major political events, handling everything from advance to logistics and execution.
Our radio rows ensure coast-to-coast, market-by-market radio coverage with minimal investment – and that maximizes the time of surrogates and spokespersons.
INTERNAL COMMUNICATIONS. In today’s fast-paced, highly fragmented media environment, nothing is more important than message discipline – ensuring that all your allies and coalition members are “on message.” We specialize in producing crisp, readable internal communications vehicles for your surrogates and supporters on a daily, weekly and as-needed basis.
WEBSITES. Today's digital-first environment demands user-friendly websites for long-term use and short campaigns alike. Theresa Woods has designed websites for businesses, non-profits, and political campaigns, and works with clients and content strategists to ensure your website is as attractive as it is easy to use across all devices.
RAPID RESPONSE/TRUTH SQUADS. Unlike a lot of communications firms, we have a solid understanding of the demands of the news media, the intricacies of policy and the sensitivities of politics.
We spearheaded the Congressional Republicans’ “Truth Squad” operations for Medicare reform.
That’s why we’ve been chosen to guide rapid response and “truth squad” operations in connection with local ballot initiatives, Congressional votes, Presidential debates and contests for Governors’ mansions and seats in both houses of Congress.
MAKE THEM HEAR YOU – ALL YOUR STAKEHOLDERS, USING MULTIPLE PLATFORMS. We enjoy the challenge of telling our clients’ stories to multiple audiences – allies, donors, the media, opinion leaders, persuadables and grass roots supporters – across multiple communications platforms.
We were the first to establish a nationwide online presence for GOP candidates (“RepNet,” on behalf of the National Republican Congressional Committee, in 1993), and pioneered many of today’s most successful approaches to communications outreach to talk radio and in specialty media.
MEDIA TRAINING AND PRESENTATION COACHING. A former trial lawyer and national spokesperson for the Republican party, Mike Collins has appeared on every major broadcast and cable television network and been quoted by every major newspaper and wire service in the United States. He has coached newsmakers and spokespersons in 39 states and on four continents, advising elected officials, candidates, authors, sports celebrities and University presidents on how to become comfortable before cameras, microphones and live audiences.
RAPID RESPONSE/TRUTH SQUADS. Unlike a lot of communications firms, we have a solid understanding of the demands of the news media, the intricacies of policy and the sensitivities of politics.
We spearheaded the Congressional Republicans’ “Truth Squad” operations for Medicare reform.
That’s why we’ve been chosen to guide rapid response and “truth squad” operations in connection with local ballot initiatives, Congressional votes, Presidential debates and contests for Governors’ mansions and seats in both houses of Congress.
REPUTATION MANAGEMENT & CRISIS COMMUNICATIONS. We’ve handled every type of communications challenge, guiding major corporations, nonprofits, celebrities and political figures alike through their darkest public hours.
We help you tell your side of the story – and work with you over the long haul to build and strengthen your reputation.
In moments of crisis, we pride ourselves on speed, dexterity and a professional approach that aligns with you and your organization’s long-term goals.
STRATEGIC PLANNING AND TACTICAL EXECUTION. We work with you to plan every step of your communications campaign, from SWOT analysis and identification of key stakeholders to supervising the smallest details of your messaging and delivery. We set precise benchmarks to measure our progress and pride ourselves on tactical execution that is on schedule – and on budget.
WRITING AND EDITORIAL SERVICES. We produce crisp, well-written copy that gets attention and moves numbers: opinion-editorials, blogs, backgrounders, news releases, newsletters, speeches and talking points – and we have a 100 percent track record on op-ed placements.
Our work appears regularly in the pages of The New York Times, The Wall Street Journal, The Washington Post, The Chicago Tribune, The Los Angeles Times and virtually every major newspaper and major website in the United States.
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More than newsletters
see what else we can do -
Internal Communications
In today’s fast-paced, highly fragmented media environment, nothing is more important than message discipline – ensuring that all your allies and coalition members are “on message.” We specialize in producing crisp, readable internal communications vehicles for your surrogates and supporters on a daily, weekly and as-needed basis. -
Events
We’ve organized successful events from small news conferences to rallies – even national party conventions.
Our team pioneered the use of “radio rows” and “blogger’s rows” at major political events, handling everything from advance to logistics and execution.
Our radio rows ensure coast-to-coast, market-by-market radio coverage with minimal investment – and that maximizes the time of surrogates and spokespersons. -
Websites
Today's digital-first environment demands user-friendly websites for long-term use and short campaigns alike. Theresa Woods has designed websites for businesses, non-profits, and political campaigns, and works with clients and content strategists to ensure your website is as catchy as it is easy to use. -
Media training & presentation coaching
A former trial lawyer and national spokesperson for the Republican party, Mike Collins has appeared on every major broadcast and cable television network and been quoted by every major newspaper and wire service in the United States. He has coached newsmakers and spokespersons in 39 states and on four continents, advising elected officials, candidates, authors, sports celebrities and University presidents on how to become comfortable before cameras, microphones and live audiences. -
Reputation Management & Crisis Communications
We’ve handled every type of communications challenge, guiding major corporations, nonprofits, celebrities and political figures alike through their darkest public hours.
We help you tell your side of the story – and work with you over the long haul to build and strengthen your reputation. In moments of crisis, we pride ourselves on speed, dexterity and a professional approach that aligns with you and your organization’s long-term goals.
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Collaborative thinking
we work with you to